Everyone knows it is the classic business owner's dilemma: maintain the day to day running of a business or build the business. For most business owners it is impossible to give both their full attention and nor should they. Growing a business and taking care of their customer’s needs should be the primary focus of any successful business owner or entrepreneur.
This is not to say that bookkeeping, inventory tracking, ordering supplies and marketing aren’t important to a successful business. It just means that the owner or manager doesn’t necessarily need to be the person to do everything.
Outsourcing tasks to a virtual assistant can boost your efficiency, focus, and productivity so you can spend your workdays helping your small business grow and prosper, and be satisfying your clients' needs. Not only is this a great way to stay focused on your business, it offers many conveniences for the business owner.
By using virtual assistants there is no need for an additional workspace. Most virtual assistants work off-site, so no additional facilities or equipment are needed to get the job completed. In addition, they have their own apps to perform the tasks required so no additional licensing fees are needed.
The 80-20 Rule
The Pareto principle states that, for many events, roughly 80% of the results come from 20% of the activities.
This “universal business truth” about the ratio of inputs and outputs is what became known as the 80/20 rule.
While it doesn’t always come to be an exact 80/20 ratio, the busy business owner or manager often experiences this imbalance.
While it doesn’t always come to be an exact 80/20 ratio, the busy business owner or manager often experiences this imbalance.
All the work eventually needs to get done, but if the owner/manager is always bogged down in the details, they never get to the money-generating activities they know they must focus upon.
How a Virtual Assistant Can Help
A virtual assistant can improve your productivity by allowing you to focus mainly on the high-level tasks only you, as a visionary business owner or manager, can do. These crucial activities are the specific ones that directly produce growth and profit for your business. Without being distracted by lower-level tasks, the business owner is free to concentrate on money generating activities.
The reality is that you can outsource almost any activities that are important to your business but that are not directly profit producing.
Social Media Management
A strong Social Media profile is important for business brand awareness. The smart business owner knows that these days most consumers check on Social Media before making a purchase decision. An engaging Social Media presence is important to increase reach and build brand loyalty. For the busy entrepreneur or business owner, it can be an unwelcome added responsibility to manage Social Media accounts.
Learning the ins and outs of the different platforms such as Instagram, Pinterest, Twitter, Facebook and Google Plus as well as keeping them updated can take upwards of eight hours a week! Not to mention that these platforms are constantly changing and revising features!
For the busy professional, this can be an unwelcome constant learning curve. A Virtual Assistant can easily assume the tasks of managing Social Media accounts, leaving the business owner free to concentrate on money generating activities.
Article Writing
Everyone knows that a blog is a great way to engage and inform your clients. It is also a great way to build trust and loyalty. This precious bank of knowledge is key to getting great organic SEO.
Unless you are a professional writer, creating content and managing a blog is just a part of that 80% you should outsource! A Virtual Assistant can create content, provide creative and do the necessary formatting for your business’ blog.
Changing Technology
Whether it is a new app version or an update to a Social Media platform, changes and learning new methods can be very time-consuming. Using a Virtual Assistant means you never need to trouble yourself with these changes. A good Virtual Assistant will be up to date on these changes so your work and profiles are always done with the latest requirements and specifications.
Tasks You Dislike
Procrastination is something a business owner just can’t afford. It takes up time and mental energy and distracts you from business development and money generating activities. Usually, procrastination relates to tasks a person dislikes. Outsourcing these tasks to a competent Virtual Assistant who may even enjoy them means that everyone wins.
Project Development
Virtual Assistants are a great resource to work on developing projects. It is a great way to engage someone with a skillset that may not be the business owner’s strength. They can do a lot of the initial research and set up systems for the busy entrepreneur. They can continue to work on the project on a regular basis or turn a completed turn-key project over to you.
Taking these tasks, and more, off your calendar can free your mind to concentrate on the bigger vision that builds your business! A good Virtual Assistant can manage and create content, keep up to date with changing requirements, take charge of tasks you dislike and develop new projects for you.
Hiring a Virtual Assistant is not only a huge time saver and a way to delegate, it is a way to streamline your approach to running your small business and cultivating its growth.
Contact
To contact Lynda about Social Media Maverick's services:
Call: 623-428-9696
Or
Leave a comment below:
